David Beit-On

Head of Sales & Business Dev. - Europe & Asia, Tadbik Advanced Technologies

The Successful Story of Shufersal: How RTIs Pixels are Helping to Transform the Future of the Food Supply Chain


As crisis concerns grow, companies globally are looking for a serious enabler to optimize the food supply chain by using smart & affordable solutions.

Using new IoT sensors & integrated RTI pixels solutions, like what Shufersal did in their fresh food supply chain, demonstrates the future trend & a huge growth in this sector.

What role does transparency in the supply chain play in this?

How can transparency be achieved using the practical example of improving fresh food tracking?

Can we unlock the efficiency and sustainability benefits at this cutting edge of the supply chain already today?


Head of Sales & Business Development – Europe & Asia, Tadbik Advanced Technologies.

Over 20 years of IT/IoT Solutions experience in the Automotive, Logistics, IT, Manufacturing & Healthcare markets in Europe & Asia , at various management positions. During my career I have been passionate about „AIDC innovations” and „Focusing on Supply Chain efficiency” which represents the foundation for a successful future for businesses nowadays. I got the chance to drive all of this in combination with strong achievements and success in various international sales & business Development leadership, M&A and corporate board roles. In my view, a close linkage between innovation and business leadership – leads to success!

Visit Tadbik at booth #1!