Embedded RFID Solutions for Apparel Retail

AD Textrace is a unique solution offering where the RFID label is put in a permanent position with the textile, making it a connected textile. The AD Textrace portfolio will unlock a range of new and exciting use cases, for example, circularity/sustainability and returning or reselling goods in the future. It can also act as an EAS solution and replace the traditional hard tags and improve the overall consumer experience, for example through seamless checkout at the point of sale. In our SpeedLab we will present the current Avery Dennison product offering, including the Soft Fabric range and Jacquard Fabric, Flex Fabric, and Fabric. How it has been developed and looks like now.