The Latest RAIN RFID Trends at Let’s Talk Wireless IoT
“The new Impinj RAIN RFID reader chips will revolutionize IoT applications,” emphasizes Matt Branda, Vice President Product, Impinj!
A highlight for all RFID and IoT enthusiasts: even before the start of the Wireless IoT tomorrow on October 19th and 20th in Wiesbaden, Let’s Talk Wireless IoT provides insights into the latest IoT innovations and trends. Now new in the program: all about RAIN RFID with Matt Branda from Impinj!
What exactly is possible with RAIN RFID? What is the status of the development of new RAIN RFID reader chips? And what RAIN RFID applications are expected in the future? Matt Branda explains all this and more on Let’s Talk Wireless IoT. Tune in now!
Object Tracking in Near Real Time
“RAIN RFID as a technology is truly unique for object tracking. Hundreds of objects per second can be connected at a distance and without line of sight,” says Matt Branda, summarizing the benefits of the technology. Value and supply chains of tagged objects are accurately visualized.
“The exciting thing about RAIN RFID is that it is not only an enabling technology, but also a complementary technology. Using it together with 5G or LoRaWAN, for example, always achieves new benefits,” continues Matt Branda enthusiastically. “For this reason, the Wireless IoT tomorrow is a real highlight. RAIN RFID together with other technologies such as Bluetooth, UWB, 5G, AI, sensors and robotics at one tradeshow provides inspiration for future digitization projects.”
Breakthrough in RAIN RFID Reader Chip Development – New Applications Possible
Early on, retailers relied on RFID-tagged goods or containers for object tracking. In the meantime, applications in industry, supply chain and logistics, healthcare and automotive have been added. Here, tags are not only captured, but also located. Users are beginning to use RFID for loss prevention and to track the movement of tagged objects. Powerful RAIN RFID chips are the basis for new applications.
Impinj delivers this with four new RAIN RFID reader chips: E310, E510, E710 and E910. Power consumption and size are reduced by 50 and 80 percent, respectively, compared to the previous generation of products. The RAIN RFID reader chips are in use in products and for solutions from 25 of the more than 80 exhibitors.
“Thanks to their compact size, the new reader chips can be integrated into IoT devices,” explains Matt Branda. “And that’s exactly what our partners are doing. The chips are installed at the point of sale, in smart shelves or in mobile computers, smartphone accessories and tablets. This can significantly increase the number of RFID reading points in a retail store, for example.”
More about RAIN RFID in the tomorrow Conference Program
Impinj is also represented with a lecture in the conference program of the Wireless IoT tomorrow. Martin Liebl, Senior Product Management Director Tag ICs at Impinj will speak about “The Evolution of RAIN RFID and its Impact on Retail” on October 20th. Visitors can expect a detailed explanation of the digital transformation in retail with RAIN RFID.
“Retailers that use RFID are more successful than their competitors in the long term,” explains Matt Branda. “Omnichannel services, the customer journey, inventory management and the supply chain are optimized. In addition, tags can be used for asset authentication.”
“RFID tags embedded in products are particularly interesting in this respect. Thus, the use of RFID goes beyond the point of sale – for example, for recycling at the end of the product’s life. The new reader chips in combination with other technologies will revolutionize IoT applications.”
Be there part of the experience live. The Wireless IoT tomorrow starts on October 19th and 20th at the RheinMain CongressCenter in Wiesbaden.
